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Young at Heart needs votes to bag a share of funding

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Shoppers in Stoke-on-Trent are being called upon to show their support for the Young at Heart project, which is in the running to receive a cash boost from the Tesco Bags of Help initiative.

The scheme, which Tesco runs in conjunction with Groundwork, awards grants of £5,000, £2,000 and £1,000 to local community project. The grant money is raised from the 5p bag charge.

Young at Heart is one of three groups in the Staffordshire region shortlisted to receive the award. Shoppers are invited to head along to Tesco stores to vote for who they think should win the top grant.

The project with the most votes will receive up to £5,000, the second placed project up to £2,000 and the third placed project £1,000.

Matt Ford, Development Officer at Young at Heart, said, “We’re delighted to be chosen for the Bags of Help initiative. It will help us make a real difference to the older people who come to the groups and those who we visit. The groups, activities, trips out and now the home visits all mean so much to the older people, some of whom could go for days without talking to anyone if it wasn’t for Young at Heart.”

Voting is open in stores throughout March and April. Customers will cast their vote using a token given to them at the check-out in store each time they shop.

/media/news/library/parliament-trip-26-07-16-resized-for-web.jpgYoung at Heart runs social groups and activities for older people who are isolated, vulnerable and lonely. With groups meeting in Meir, Kidsgrove, Hanley and Congleton Lane they are a great opportunity for older people to get out of the house, meet people and take part in activities that boost their health and wellbeing.

Activities at the groups include lunch clubs, singers, games, exercise classes, talks and much more. There are also regular outings to the seaside, gardens and other attractions.

The project also offers a Volunteer Gardening Scheme, in which volunteers help to maintain older people’s gardens, offering a friendly chat while helping maintain their gardens. And a new Home Visiting scheme offers a chat and cuppa to people who are experiencing loneliness.


/media/news/library/tesco-bags-of-help.jpgSo if you’re heading to Tesco to get your groceries, please use your vote to help Young at Heart win funding to keep
helping older people in North Staffordshire and Stoke.

Tesco’s Bags of Help project has already delivered over £27 million to more than 3,500 projects across the UK. Funding is available to community groups and charities looking to fund local projects that bring benefits to communities. Anyone can nominate a project and organisations can apply online. To find out more, visit

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