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Telling your story

Helping your friends and family connect with what you’re doing, and understand how much it means to you, is really important. In fact, it's one of the most effective ways you can meet your target.

One of the first ways we learn about the world around us is through stories - they help our brains process information and ideas more easily. In fact, research shows that people are more likely to be engaged and to remember something if it involves a story. 

Even if you have a really powerful fact or statistic, illustrating the same point through a story is usually more effective. So telling a story in your online fundraising page is much more likely to make an impact.

/media/getinvolved/library/typing.jpgHow to tell a great story

1. Planning your storyline

Start by thinking about what's led you to be here raising money for Father Hudson’s Care and why you’re fundraising for us. You could talk about why you decided on this event, whether it’s the first time you’ve taken on something like this, and will it be difficult.

If you have personal experience of one of our services, you could talk about the difference this made. If you don’t feel ready to share your own experiences, or don’t have permission to share those of a friend or family member, that’s fine – you can focus on other aspects of what you’re doing, like what aspects of our work you particularly care about and why. 

2. Bringing your story to life

Once you have your basic storyline, think about whether you have any anecdotes that might bring it to life. For example, our inspiring fundraiser, Emma, described herself as ‘run-phobic’ and shared the highs and lows of her training on her blog.

Tell readers about hurdles have you overcome – or will have to overcome in the future. It doesn’t need to be anything too significant – small hurdles can make interesting stories too. And it could be an internal conflict, for example, your own fears or anxiety around taking part in your fundraising activity.

3. Writing your story

It’s best to use an informal and conversational writing style so it’s easy to read and engaging. Here are some tips for writing your story:

  • Keep it short and simple.
  • Write as if you were talking to someone. Imagine you’re sitting with someone you want to sponsor you, telling them your story in person
  • Use plain English, short sentences and short paragraphs
  • Be yourself
  • Be sincere - you really care about what you’re doing and it’s ok to let people know
  • Read it back. Once you’ve finished writing, read it back and cut out parts you think will be confusing or are unnecessary. Perhaps ask a friend to read it first before you post it online.

4. Publish!/media/getinvolved/library/megaphone.jpg

Now you’ve written your story, post it on your online fundraising page to shout about what you’re doing and why. Add photos to really bring it to life. Don’t forget to share your fundraising page on your social media and by email to help raise awareness. We’ve created a helpful guide to help you get the best out of your social media

5. Revisit it

As your training progresses, the date looms closer and things start to happen, use your fundraising page to share updates about how you’re doing. It’s more interesting and engaging for your readers to see how your story is developing.

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